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ALIVE opens new doors to empower brands

June 13,2014

Alive, The Augmented Reality App by Times Mobile Ltd has opened up new opportunities for brands to offer real-time Augmented Reality experience via print campaigns.
This was showcased in Samsung’s recent launch campaign of Curved TV with Alive’s new feature of Continuous Tracking.

The launch print advertisement of Samsung Curved TV carrying the Alive logo could be scanned with Alive App and within seconds, TV became live on users phone and started playing video within the printed image of curved TV. Alive created curved video player so that user could get a real experience of the product. Three action buttons were integrated within the video to further engage the users by sharing it on social networks and generating leads. Ad was published across all publications for maximum reach of the campaign.

Alive is one of the leading AR platforms that has empowered more than 100 brands and publications to enrich their print content with AR experience. Alive has already touched 1 million downloads in Asia Pacific & is available on all OS platforms giving brands a great opportunity to showcase innovative campaigns to their audience. The continuous tracking feature of Alive enables brands to track the scanned image and display digital content on the surface of the product thus giving a real Augmented Reality experience to the end user.

Ranveer Singh talks about World AIDS Day on ALIVE

December 09,2014

Alive, the latest Augmented Reality platform was used by Durex, the most known brand for condoms, to talk to people about safe sex. Ranveer Singh encouraged his fans to discuss about sex through new Durex campaign, on World AIDS Day, which was celebrated on 1st December 2014. Alive augmented the print ad of Durex, where users could scan the image of Ranveer Singh, published in The Times of India, and watch him talk about sex and use of condoms. Not only this, users could also visit the Durex wap page and learn more about making love without fear. Alive helped Durex, in spreading awareness by engaging and educating the users, through interactive video and leaving a mark in their mind to think about it.

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