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ALIVE More than just Image Recognition

November 21,2014

Most of the readers know that Augmented Reality (AR) is the Image Recognition technology which transforms the physical environment with computer-generated elements & provide additional information or virtual experiences. But what most readers don’t know is that, in reality there is a huge potential with AR, like: gaming and other forms of entertainment, medicine, translation, location recognition / travel assistance and commerce, etc.

For Brands, AR can offer the best in class experiences by offering the real-world advantages of touch, feel, motion sensing, location, 3D demonstrations with additional interactive digital enhancements. Augmented Reality can be used to provide consumers with the latest deals and up-to-date information, enhanced product demonstrations, 3 dimensional views of the surface of an image or product, an interactive social media experience and much more.

In today’s era, where brands follow the mantra that “The more you are able to keep your customers engaged, the more you’ll be able to sell your products”, hence Alive fits really well for each & every industry. And with advanced Augmented Reality platform - Alive Studio, conceptualizing and designing customer engagement campaigns is so easy that it can be considered amongst the best new age mediums to boost customer engagement and sales performance for brands.

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