Alive, The Augmented Reality App by Times Mobile Ltd has opened up new opportunities for brands to offer real-time Augmented Reality experience via print campaigns.
This was showcased in Samsungs recent launch campaign of Curved TV with Alives new feature of Continuous Tracking.
The launch print advertisement of Samsung Curved TV carrying the Alive logo could be scanned with Alive App and within seconds, TV became live on users phone and started playing video within the printed image of curved TV. Alive created curved video player so that user could get a real experience of the product. Three action buttons were integrated within the video to further engage the users by sharing it on social networks and generating leads. Ad was published across all publications for maximum reach of the campaign.
Alive is one of the leading AR platforms that has empowered more than 100 brands and publications to enrich their print content with AR experience. Alive has already touched 1 million downloads in Asia Pacific & is available on all OS platforms giving brands a great opportunity to showcase innovative campaigns to their audience. The continuous tracking feature of Alive enables brands to track the scanned image and display digital content on the surface of the product thus giving a real Augmented Reality experience to the end user.