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ALIVE More than just Image Recognition

November 21,2014

Most of the readers know that Augmented Reality (AR) is the Image Recognition technology which transforms the physical environment with computer-generated elements & provide additional information or virtual experiences. But what most readers don’t know is that, in reality there is a huge potential with AR, like: gaming and other forms of entertainment, medicine, translation, location recognition / travel assistance and commerce, etc.

For Brands, AR can offer the best in class experiences by offering the real-world advantages of touch, feel, motion sensing, location, 3D demonstrations with additional interactive digital enhancements. Augmented Reality can be used to provide consumers with the latest deals and up-to-date information, enhanced product demonstrations, 3 dimensional views of the surface of an image or product, an interactive social media experience and much more.

In today’s era, where brands follow the mantra that “The more you are able to keep your customers engaged, the more you’ll be able to sell your products”, hence Alive fits really well for each & every industry. And with advanced Augmented Reality platform - Alive Studio, conceptualizing and designing customer engagement campaigns is so easy that it can be considered amongst the best new age mediums to boost customer engagement and sales performance for brands.

Alive unveils the new Hyundai i20 Active

March 20,2015

Hyundai has jumped onto the 'cross style' of vehicles with the new i20 Active. The 'cross style' essentially are hatchbacks with beefed up bodywork and an elevated stance that makes them appear like SUVs while retaining their hatchback dimensions. TimesMobile recently did a campaign on ALIVE (Augmented reality app) for the new Hyundia i20 Active, where users could scan the image printed in The Times of India and experienced the new car on their phone. Alive made the car come live on the mobile screens by showcasing a 3D model of the car. Not only this, after scanning the ad, users were taken on a virtual ride in i20 experiencing the new features of the car. Finally the ride stopped on a page where users could directly book a test drive, watch TVC, know more details about the car and share the new i20 experience with their friends on facebook and twitter.

Alive helped in making the launch of this car a big success, using Augmented Reality platform and providing users a fun filled experience by just scanning the advertisement.

CHD Developers unlocks the luxuries of life with Alive

May 20,2015

Realty firm CHD Developers are coming with a new project in Sohna, Gurgaon called Resortico – 24 x 365 resort life. The project offers a blissful life where you come home to sandy beaches, warm blue skies, and all the luxuries of a resort one could wish for; that too 24x365. At CHD Resortico tall towers stand overlooking winding pathways, undulating lawns, colourful flowering shrubs and an exquisite beach like pool. The company would start construction in the next four months after obtaining the environment clearance and the project would be completed in four years after that. TimesMobile recently did a campaign on ALIVE (Augmented reality app) for this upcoming project, where users could scan the logo and the print ad published in newspapers and experience the unmatched Mediterranean resort life created around 1 BHK smart serviced apartment. After scanning user could see the locations of various CHD projects on the map. Not only this user could also see the project details like, about the project, picture gallery showcasing flat, society and facilities available. At the same time he could also call directly to get in touch with CHD for any queries, visit company website and get directions to the project area.

Alive helped in making the launch of this project a big success, using Augmented Reality platform and providing users a one stop destination for all the queries regarding CHD and Resortico.

Mahindra introduces New Age XUV500 on Alive AR platform

June 10,2015

Mahindra has launched the New Age Mahindra XUV500 facelift version in India with a few design upgrades, added features and a new top of the line W10 variant. Alive augmented the print ad of Mahindra XUV500, where users could scan the image of the car, published in The Times of India, and watch the all new XUV500 in its new avatar. Not only this, users could also watch other videos of the car, showcasing the interiors and exteriors of the car. Alive helped Mahindra, in spreading awareness by engaging user through Augmented Reality technology, through interactive video showcasing all what users want to see in a car.

Alive app introduces the perfect SUV on AR platform

July 23,2015

Hyundai Motors introduced its much awaited compact SUV, Creta. The five-seater Creta is available in 10 variants across the country. Creta is being launched globally for the first time in India. The roll-out of the SUV in the country would be followed by launches in other international markets. The car was launched on a big scale, and on various platforms like, print, online etc. Hyundai introduced the car on AR platform as well, giving its users an extra benefit of knowing all about the car, by just scanning their print ad. Alive augmented the print ad of Hyundai Creta, where users could scan the image of the car, published in The Times of India and Hindustan Times, and watch the all new perfect SUV on their mobile screens. On scanning the print ad, using Alive app, users could watch the first look video of the car and could explore it more, by visiting various pages like, features, price, book for test drive, locate nearby dealers, see the car in various colour variants available and much more. Alive helped Hyundai Creta, in spreading awareness by engaging user through Augmented Reality technology, by showcasing all what users want to see in a car.

zipAR The New Location Based Feature

August 11,2015

As the popularity of AR and interactive print continues to grow alongside mobile innovation, more and more consumers across the globe are looking for instant, real-time data about their surroundings. Alive’s widely popular technology allows location-based information to be displayed in a “heads up” augmented view of the real world. Brands have been turning to the Alive solution to provide their own custom interactive print app experience to customers while maintaining their brand identity. Now, brands can also use the application to display relevant, real-time location-based data.

In addition to scan able images, you can now also use the application, for displaying location-based content like nearby shop locations, real estate information and more! When used together with scan able content, the combination opens up exciting new possibilities. Imagine scanning an ad for a brand or any logo to see nearby locations, or viewing the locations of nearby events by scanning an event calendar.

With Alive’s new ZipAR feature, user can scan the brand logo and instantly see the nearest store, outlet of the brand around. On scanning the application offers a set of options to its users for a complete experience. It includes list view, compass view, map view, instant call to action, category search, picture gallery and much more.

Over 1.5 million users have downloaded the Alive App for iOS and Android, and it has partnered with more than 250 brands for their AR campaigns and powers content of 20 leading publications every month, with its new and innovative Augmented Reality experiences.

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