Hyundai Motors introduced its much awaited compact SUV, Creta. The five-seater Creta is available in 10 variants across the country. Creta is being launched globally for the first time in India. The roll-out of the SUV in the country would be followed by launches in other international markets. The car was launched on a big scale, and on various platforms like, print, online etc. Hyundai introduced the car on AR platform as well, giving its users an extra benefit of knowing all about the car, by just scanning their print ad. Alive augmented the print ad of Hyundai Creta, where users could scan the image of the car, published in The Times of India and Hindustan Times, and watch the all new perfect SUV on their mobile screens. On scanning the print ad, using Alive app, users could watch the first look video of the car and could explore it more, by visiting various pages like, features, price, book for test drive, locate nearby dealers, see the car in various colour variants available and much more. Alive helped Hyundai Creta, in spreading awareness by engaging user through Augmented Reality technology, by showcasing all what users want to see in a car.