ELECTRONICS INNOVATION AT IT’S BEST Alive with advanced continuous tracking and 3D animated solutions allows the brands to create innovative product experience that engages the users and provide a realtime experience on their smartphones via print promotion. WHO HAVE BENEFITED FROM ALIVE? See all Samsung Curved TV Description: Samsung wanted its potential customers to experience their new Curved TV via their print campaign & wanted to create product awareness wherein everyone could watch the effects of Curved Frame Television without having to visit the store. Alive Surface Augmentation was implemented in Samsung’s print campaign wherein the users had to scan the Samsung’s Curved TV Print Advertisement with Alive app and within seconds, TV became live on users phone and started playing video within the image of TV, with 3 buttons which led to the respective wap pages like, facebook, brand website and details product features. Kyocera Description: Kyocera wanted to launch its new range of printers in India, thus wanted to create its brand awareness and hype in the market. Alive showcased the new range of Kyocera printers in an interactive manner, where the Kyocera girl come live on the mobile screen, after scanning the advertisement, talking about the latest range of printers , its features and benefits. LG Electronics Description: LG launched a new television (Jazz TV) with lucrative offers. They wanted to spread awareness about the new launch and upcoming offers. ALIVE did a simple Video Augmentation which was an extension on the print campaign to communicate the features of new television.