Hyundai has jumped onto the 'cross style' of vehicles with the new i20 Active. The 'cross style' essentially are hatchbacks with beefed up bodywork and an elevated stance that makes them appear like SUVs while retaining their hatchback dimensions. TimesMobile recently did a campaign on ALIVE (Augmented reality app) for the new Hyundia i20 Active, where users could scan the image printed in The Times of India and experienced the new car on their phone. Alive made the car come live on the mobile screens by showcasing a 3D model of the car. Not only this, after scanning the ad, users were taken on a virtual ride in i20 experiencing the new features of the car. Finally the ride stopped on a page where users could directly book a test drive, watch TVC, know more details about the car and share the new i20 experience with their friends on facebook and twitter.
Alive helped in making the launch of this car a big success, using Augmented Reality platform and providing users a fun filled experience by just scanning the advertisement.