Alive, the latest Augmented Reality platform was used by Durex, the most known brand for condoms, to talk to people about safe sex. Ranveer Singh encouraged his fans to discuss about sex through new Durex campaign, on World AIDS Day, which was celebrated on 1st December 2014. Alive augmented the print ad of Durex, where users could scan the image of Ranveer Singh, published in The Times of India, and watch him talk about sex and use of condoms. Not only this, users could also visit the Durex wap page and learn more about making love without fear. Alive helped Durex, in spreading awareness by engaging and educating the users, through interactive video and leaving a mark in their mind to think about it.