The song titled 'Chaar Kadam' from the movie PK introduces the romance between Sushant Singh Rajput and Anushka Sharma, has been shot in a beautiful city of Belgium. The location evokes the romantic European feel in the song.
Alive brings out the love in Bruges, the city in Belgium where this romantic song was shot. Alive powered Belgium Tourism in spreading the word about their most romantic place where they invited couples and honeymooners to take part in the exciting contest to win a 3-nights/4-days holiday package to Bruges and Flanders. The contest was simple to play, where users had to enter their details and answer three easy questions about Bruges and stand their chance to win the trip to beautiful city. Belgium Tourism in association with Alive gave the chance to all couples to capture their own version of Chaar Kadam in The City of Romance and relive their PK moments in Bruges. After scanning the print ad, users could play the contest, watch behind the scenes of the making of the song and watch exclusive pictures of the song.